We believe that your targeted audience, whether a physician, patient or consumer:

• is intelligent, articulate and unique
• has limited time for you based on their perception of you
• needs to be addressed as a person
• wants to learn

The key is to offer something so valuable to them that you rise to the top of their priority list and make time for your information.

Relationships begin by capturing their attention; getting a reaction and having them attentively want more.

Strategy begins by identifying what your targeted audience wants.

Our Mission

Our mission is to assist our clients in educating, enabling and evaluating their targeted audiences in a constantly changing environment. We provide the experience, expertise and energy to get it done.

Knowing your consumer, your patient or your physician has been the desire of every marketer in every company for a long time. Developing a relationship that promotes loyalty, adherence to a program, a qualified response or a transaction is paramount. Trust is the cornerstone of marketing success.

There are no finites as you engage your audience. It is and always will be in a constant state of dynamic flux. Those who embrace the flow and can change with it will have the best opportunity to build and maintain strong relationships with their targeted audience.

That ever-evolving relationship with your targeted audience is the core focus of eRMcreative.

Relationships

Our audiences do not think of themselves as a segmented group, neither should we.

Relationships begin by capturing their attention; getting a reaction and having them attentively want more.

Relationships succeed when what you are offering meets or exceeds the desires and needs of your audience.

Relationships continue with the respectful knowledge that your audience is intelligent, articulate and unique.

Relationships change over time, a want or need today may not even be on the radar six months from now.

Relationships endure when you change dynamically with each respective audience/person that you are with.

Healthcare Programs

Individual healthcare programs have stood alone for years.

Successful brands and companies are integrating offline and online, merging stand alone programs such as prescription reminders and couponing into one program. More importantly, strategies are looking for ways to manage the sales force, physician and patient programs into a coordinated approach and implementation.

Our Experience and Competencies

• Physician Acquisition Programs
• Patient Acquisition Programs
• Prescription Reminder Programs - Email, Voice, IVR, SMS
• Email Fulfillment Programs - Dynamic
• Prescription Co-Pay Coupon Programs
• Research Surveys
• Opt-in/Opt-out Management

Physicians

Very analytical and highly intelligent, practicing physicians have minimal time to process vast amounts of clinical information. They are all individuals, rarely able to devote time to interacting with colleagues. They have been bombarded by changes to the way they work by multiple entities over the past decade.

They love what they do, but they hate how they are forced to do it.

Patients (Chronic and Recurrent Disease States)

Patients with chronic or recurrent disease states are heavy researchers and want to know as much as possible regarding current medical trends. They participate in in-person and online support groups to discuss, collaborate and support each other.

Consumers and Patients with Acute Disease States

Consumers and patients with acute disease states do minimal research and want their solution as quickly as possible. They want to get the transaction done, whether learning, purchasing or getting over a temporary disease. They are not likely to participate in support groups, nor are they likely to share much information.

Who are They? What do they want? What are their top five needs?

Tools

eRMcreative provides technologically advanced call-to-action tools that will engage your audience. We provide a turn-key solution from creative strategy to fulfillment. We professionally manage every aspect of the campaign and provide the intellect and understanding that can only be acquired with years of experience.

Serious Gaming

Serious Games are games used for training and/or education. Serious Games apply technology to simulate the real world, providing learning and management experiences in a fun and challenging manner.

1. Corporations are using Serious Games to train their management.
2. Medical Professionals are using Serious Games to learn how to perform surgery.
3. Governments are using Serious Games to train their military.
4. Non-Profits are using Serious Games to educate their audience.
5. Hospitals are using Serious Games in recovery rooms to reduce the need for pain medication.
6. Healthcare firms are using Serious Games to educate their patients and caregivers about disease states.

Games have been used by society to teach values and skills for centuries. Chess was an early example, then board games, later simple computer games. Gaming has always been a strong way of educating, while still having fun.

Understand that an educational site with a game wrapped around it, is not a Serious Game. Users will see through that scenario, get bored and not come back to play. A Serious Game will be played multiple times and will be virally communicated to others.

About

Eric J. Ruth is the Managing Director and founder of eRMcreative, LLC.

Eric began his career in the financial area, as controller and treasurer of a medium sized corporation, where he honed his detail-oriented financial and management skills. He later moved into mergers and acquisitions, where he learned the value of strong customer satisfaction in relationship to the company value.

In 1995, Eric moved into the online space, focusing on relationship marketing. During the last twelve years, he has had the opportunity to be involved in and advise on the successful brand launches of many top five pharmaceutical relationship marketing programs. His understanding and knowledge base in developing business relationships with physicians, patients and customers has led Eric to the founding of eRMcreative and its focus on quality relationship marketing.

Eric is also the Co-Founder of the Kellyn Foundation, kellynfoundation.org, which focuses on fighting the childhood obesity epidemic in our country.

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